Inside a historical palace once owned by the Colonna family – one of the oldest and most famous Roman patrician families – premium skincare and spa company Biologique Recherche has opened the doors to a new location in Rome, Italy.
Named Ambassade Roma, the 250sq m facility is located just a few steps from iconic Italian landmarks such as the Pantheon and Piazza di Spagna.
The opulent two-floor facility includes a reception area and retail area, a waiting room and a product testing room, as well as six treatment cabins – four for individuals and two for couples – and a communal area for the spa team.
The new destination was born out of a collaboration between Biologique Recherche and bbspa_France, the French branch of leading international spa consultancy bbspa_Group.
A glamorous, refined, intimate and rich historical environment, Ambassade Roma is dedicated to serving a clientele of connoisseurs and wellness enthusiasts, both Roman and international. The facility has been realised within a historical building formerly home to a famous lingerie shop during the 1950s that boasted a VIP clientele, including famous actresses linked to Cinecittà – an iconic Italian film studio – as well as famous women from all over the world passing through Rome.
bbspa_France’s challenge was to transform the shop into a wellness centre, a feat made possible thanks to a collaboration with architect Joanne De Lepinay who sensitively refreshed the retro environment into a facility suitable for the modern consumer.
bbspa_Group’s We Design team also worked with Italian craftsmen to remodel the existing furnishings to adapt them to the needs of Biologique Recherche’s technologies and protocols, taking historical materials and embellishing them with Corian and alabaster.
“Biologique Recherche is creating its own network of embassies worldwide to
guarantee customers an experience that matches its brand,” says Régis Boudon-Doris, CEO and founder of bbspa_Group.
He also revealed that Biologique Recherche and bbspa_Group will further their relationship with the opening of two more Ambassades in 2023 and 2024.
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